Dave James is Senior Editor at OddsBoom and one of the UK's most quoted odds analysts, with commentary and market analysis featured in The Sun, the Daily Mirror, the Daily Mail and the Daily Express, as well as Yahoo News and a range of national consumer titles.
Before founding OddsBoom in 2025, Dave served as Senior Editor at WhatAreTheOdds.co.uk, where he built a reputation for identifying early movements in betting markets and reporting on what those shifts indicated before events played out. His particular strength is in reading the direction of money across sports, politics and entertainment markets and translating that into clear, accessible analysis for a general audience.
Dave covers Premier League and Championship football markets, next manager odds, UK general election and by-election betting, political leadership markets and TV and entertainment odds across shows including Love Island, The Traitors, The Apprentice, Strictly Come Dancing and Eurovision. He was among the first to report on the rise of Restore Britain in the election betting markets and the drift in Reform UK's odds that followed.
For media enquiries, expert commentary or press requests, contact Dave directly at dave@oddsboom.co.uk.