OddsBoom is a UK betting odds and analysis site covering football, politics, TV entertainment and celebrity markets. The site was founded in 2025 and is operated by SJ Marketing Ltd, a UK-based company with over a decade of experience building trusted consumer comparison and editorial content.
Every article on OddsBoom is written and edited by Dave James. Dave is a Senior Editor and odds analyst who previously served as Senior Editor at WhatAreTheOdds.co.uk, one of the UK’s most established betting insight platforms. His commentary and market analysis have been quoted in national publications including The Sun, the Daily Mirror, the Daily Mail and the Daily Express, as well as Yahoo News and a range of consumer titles. He specialises in identifying early movements in betting markets across sport, politics and entertainment and reporting on what those shifts indicate before events play out.
In 2025, Dave founded OddsBoom with the aim of building a site focused entirely on editorial odds analysis rather than bookmaker comparison tables. Every article reflects his direct assessment of the markets, drawing on live odds data, polling, and the wider context surrounding each event.
What We Cover
Football covers Premier League and Championship match odds, next manager markets, relegation betting and live football TV guides. The next manager to be sacked tracker is among the most visited sections of the site, updated as the markets move throughout the season.
UK Politics covers general election odds, by-election markets, party leadership contests and emerging political movements. OddsBoom has built a track record of reporting market shifts ahead of major announcements, including covering the rise of Restore Britain in the betting before the 2029 election cycle took shape.
TV and Entertainment covers The Apprentice, The Traitors, Love Island, Strictly Come Dancing, Eurovision and more, with odds updates published as episodes air and casting news breaks.
Watch On TV is a practical guide to live football on television, covering which channel every match is on, kick-off times and streaming options across Sky Sports, TNT Sports, ITV and the BBC.
How We Produce Content
OddsBoom is built around editorial analysis rather than automated or templated content. Each article reflects Dave James’s genuine assessment of a market, supported by odds data from multiple bookmakers and relevant wider context. Where markets have resolved, articles are updated with the outcome and a retrospective analysis of how the odds played out, giving them lasting value rather than becoming stale previews.
We do not publish paid placements within editorial content. If a bookmaker is referenced in an article, it is because their odds are relevant to the market being discussed.
How OddsBoom Earns Money
OddsBoom is affiliate-supported. We may earn a commission when a reader signs up to a bookmaker or places a bet through a link on the site. This is how the site is funded and how all content and tools remain free to access, the same commercial model used by price comparison sites across most consumer sectors. Our affiliate relationships do not influence our editorial decisions or the odds analysis we publish.
We only feature bookmakers that are fully licensed by the UK Gambling Commission and meet our standards for security, payment reliability and customer protection.
Responsible Gambling
Betting should be a form of entertainment, not a source of income or a way to resolve financial difficulties. We encourage all readers to set deposit limits, take regular breaks and use the responsible gambling tools available through their chosen bookmaker.
If you or someone you know is experiencing problems with gambling, the following organisations offer free, confidential support:
- BeGambleAware — 0808 8020 133
- GamCare — 0808 8020 133
- Gamblers Anonymous UK
All content on OddsBoom is intended for adults aged 18 and over.
Contact and Company Information
OddsBoom is operated by SJ Marketing Ltd, registered in the United Kingdom.
Head Office:
SJ Marketing Ltd
422A Gower Road
Killay, Swansea
SA2 7AJ
United Kingdom
Email: info@oddsboom.co.uk
Telephone: +44 01792 201970
For editorial enquiries, press requests or corrections, please contact us directly by email.
