Nigel Farage’s Reform UK have drifted to 7/4 in the latest General Election market following the launch of a new party, Restore Britain.
Reform had previously been priced at even money to win the most seats at the next General Election, but that stance has weakened. Labour Party have shortened into 13/8 from 12/5, narrowing the gap at the top of the market and pushing Reform to their longest price in 18 months.
| Party | Odds |
|---|---|
| Labour | 13/8 |
| Reform UK | 7/4 |
| Conservatives | 11/2 |
| Greens | 8/1 |
| Restore Britain | 20/1 |
| Liberal Democrats | 40/1 |
| Your Party | 200/1 |
Restore Britain, founded by former Reform figure Rupert Lowe, has entered the betting at 20/1 to win the most seats. That places them ahead of the Liberal Democrats at 33/1 and has raised questions about whether the new party could eat into Reform’s support base.
Lowe is also priced at 20/1 to become the next Prime Minister. He sits ahead of Kemi Badenoch at 25/1, though still behind market leader Angela Rayner at 11/4. Farage himself is currently quoted at 15/2.
The launch of Restore Britain has had a direct impact on the market, with money moving away from Reform amid speculation that the right leaning vote could become more fragmented.
The shift comes alongside signs that Reform’s momentum may be easing, with recent polling pointing to a more competitive field. One recent survey suggested the Green Party of England and Wales are closing the gap, while Labour slipped out of the top two in vote share, underlining how fluid the landscape has become.
Betting markets are not forecasts, but they do indicate where confidence is flowing. For now, punters appear less certain that Reform will top the seat count when voters next head to the ballot box.
